Killing me softly!
Conventional Radio in the USA apparently is afraid of the competition provided by Satalite Radio, despite the fact that Satalite Radio only currently has 1% of the market! So what do you do when you are an aging industry that offers sub-par service when confronted with something new and inventive that might just make your ass obselete? You enlist the help of the Music community! The radio industry plans to promote itself in coming weeks via a string of high-profile print and on-air ads featuring testimonials from music stars such as Nelly, Alicia Keys and Ludacris! If it seems that Radio may be turning too Hiphop for your taste, Whitey, then you might be on to something! Don't fret though, Rock Lovers; The Radio Execs do intend on appealing to you guys as well, using their secret weapon: Avril Lavigne! The radio ads feature pop stars ticking off career accomplishments and allusions to hit songs, laid down over a musical track. Canadian rocker Avril Lavigne, whose 2002 single "Complicated" rocketed her to stardom at 17, chips in: "Before the cover of Maxim, before stomping the red carpet, before I stole my father's ties, before the star on my wrist, before boy-beaters beat out wife-beaters, before I got nominated again, before the pop-tart drama, before I toured the world at 19 and 'Complicated' made things so complicated, you heard me -- Avril Lavigne -- on the radio." You know, I don't know about any of you, but this seems to be kinda counterproductive. I mean, part of the reason why i stopped listening to radio and thought it sucked in the first place was because it ran the songs of Nelly, Alicia Keys , Ludacris and the Queen-God of annoying music Avril Lavigne! Who's next to do a radio promo? Probably Ashlee Simpson!